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• Published reports say that Wal-Mart - as part of its pledge to double its organic SKU count and make prices more accessible to consumers – has rolled out private label organic milk under its “Great Value” banner.

A piece posted on notes that the move is likely to fuel the continuing controversy over the impact of Wal-Mart’s involvement in the organic business. The argument, according to the piece, is that if Wal-Mart lowers prices on organic milk, competitors such as Whole Foods will be forced to do the same – and that will inevitably have the effect of lowering organic standards as well.
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