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The Institute for International Research (IIR) announces a Category Management, Development & Marketing Conference, scheduled for October 16-18 at the Caleo Resort & Spa in Scottsdale, Arizona – and featuring a keynote presentation by MNB “Content Guy” Kevin Coupe.

This event is designed to bring together diverse industry experts to break down the barriers of traditional category management methods and explore forward-thinking techniques being used to build shopper loyalty while reducing costs.

Joining Coupe is a “best-in-class” line up from companies that include: Wal-Mart, AutoZone, Woolworths, FRCH Design, Daymon, ACNielsen, Cadbury Schweppes, Anheuser-Busch, General Mills, Unilever, Tyson, CPG CatNet, Pepsi, and Dannon.

And, MNB users get a special discount on the attendance fee! Just use the code SPKRM1838KC when you go to the information and registration page:>
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