The Wall Street Journal reports on a study issued by the US Centers for Disease Control and Prevention (CDC) saying that about 50 percent of advertisements for alcoholic beverages on the radio are broadcast during youth-oriented programs. It was just three years ago that the alcohol industry pledged not to run ads on any program for which 30 percent or more of the audience is under 21 years of age.
However, representatives of the alcohol industry disputed the CDC findings, saying that the numbers were inaccurate and that they didn’t take into account advertising contracts that had not expired.
However, representatives of the alcohol industry disputed the CDC findings, saying that the numbers were inaccurate and that they didn’t take into account advertising contracts that had not expired.
- KC's View:
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The legal drinking age in the US is 21. There is no excuse for advertising alcoholic products to people under 21. None.
Unexpired advertising contracts be damned.
Don’t these people realize that they have a responsibility to someone other than their shareholders?
