There is an aura of mystique surrounding the whole notion of bargain hunting; Costco and Trader Joe's certainly own a great deal of mindshare when it comes to the term "treasure hunt." These are retailers who have crafted a unique shopping experience around the compelling themes of discovery and "surprise and delight."
However, there is some evidence that consumers view the treasure hunt differently that marketers believe they do.
Want to know more?
Click on the “Consumer Pulse” tile ad on the right hand side of the page, or go to:
http://www.hartman-group.com/products/CP/new.html
However, there is some evidence that consumers view the treasure hunt differently that marketers believe they do.
Want to know more?
Click on the “Consumer Pulse” tile ad on the right hand side of the page, or go to:
http://www.hartman-group.com/products/CP/new.html
- KC's View:
