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The Financial Times reports that Tesco has added Las Vegas to the list of markets where it will open its new Fresh & Easy convenience stores as it develops its US entry strategy.

Previously, Tesco had revealed that it would open stores in Southern California and Arizona, and it did not comment yesterday on the Las Vegas report, saying only that “we are getting on with building the business and can't say more until we are ready to show it to U.S. consumers.”

Tesco’s first US stores are expected to open next spring or summer.
KC's View:
Bright light city gonna set my soul
Gonna set my soul on fire
Got a whole lot of money that’s ready to burn,
So get those stakes up higher…

The important thing to remember about Tesco’s US convenience stores – and we’re going to keep saying this to make sure that nobody forgets it – is that they are likely to redefine the c-store experience, focusing more on meal concepts than snacks, as well as defining and catering to its customers with greater precision than many other food retailers.

It is that discipline that always has made Tesco different, and its US competitors should expect no less.

It seems to us that it is critical that these future competitors need to start girding for the Tesco invasion now, not just by speculating on what Tesco might do, but by clarifying their own niches and solidifying their relationships with their customers. They need to be asking themselves every day: “How will I prove my relevance to my shoppers? How will I prove my loyalty to my customers? How will I create a compelling and ever-evolving shopping experience?”

By asking and answering these questions, retailers won’t just be ready for Tesco, but ready for anybody and anything.

Lady Luck, please let the dice stay hot
Let me shoot a seven with every shot
Viva Las Vegas, Viva Las Vegas,
Viva, Viva Las Vegas…