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The new edition of Xtreme Retail 23 looks at a number of technological innovations with potential implications for retailers:

• A wristwatch with high-frequency RFID and MasterCard's PayPass data encryption that allows people to pay for their purchases by just waving their arms.

• In-store media pilot programs that are giving stores sales lifts ranging from 15 to 60 percent, depending on the item.

• Cellfire, a coupon software program for your phone that is being piloted in California.

• MyFoodPhone, a service that replaces the typical food journal with a camera phone and links users to their own nutritional coaches.

• And, a number of hip websites and podcasts that can serve as sources of both information and inspiration.

For more on these and other XR23 stories, go to:

Xtreme Retail23, from Phil Lempert, reports on the latest issues, marketing analysis and trends focused on innovations in 23 different retailing venues.

(Full disclosure: MNB Content Guy Kevin Coupe is a regular contributor to XR23.)
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