The new edition of Xtreme Retail 23 looks at a number of technological innovations with potential implications for retailers:
• A wristwatch with high-frequency RFID and MasterCard's PayPass data encryption that allows people to pay for their purchases by just waving their arms.
• In-store media pilot programs that are giving stores sales lifts ranging from 15 to 60 percent, depending on the item.
• Cellfire, a coupon software program for your phone that is being piloted in California.
• MyFoodPhone, a service that replaces the typical food journal with a camera phone and links users to their own nutritional coaches.
• And, a number of hip websites and podcasts that can serve as sources of both information and inspiration.
For more on these and other XR23 stories, go to:
http://www.xr23.com
Xtreme Retail23, from Phil Lempert, reports on the latest issues, marketing analysis and trends focused on innovations in 23 different retailing venues.
(Full disclosure: MNB Content Guy Kevin Coupe is a regular contributor to XR23.)
• A wristwatch with high-frequency RFID and MasterCard's PayPass data encryption that allows people to pay for their purchases by just waving their arms.
• In-store media pilot programs that are giving stores sales lifts ranging from 15 to 60 percent, depending on the item.
• Cellfire, a coupon software program for your phone that is being piloted in California.
• MyFoodPhone, a service that replaces the typical food journal with a camera phone and links users to their own nutritional coaches.
• And, a number of hip websites and podcasts that can serve as sources of both information and inspiration.
For more on these and other XR23 stories, go to:
http://www.xr23.com
Xtreme Retail23, from Phil Lempert, reports on the latest issues, marketing analysis and trends focused on innovations in 23 different retailing venues.
(Full disclosure: MNB Content Guy Kevin Coupe is a regular contributor to XR23.)
- KC's View:
