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In a court filing related to the lawsuit challenging its decision to deliver Powerade to Wal-Mart’s warehouse instead of directly to stores, Coca-Cola has testified that the retailer plans to double its purchases of Powerade based on the new distribution model. Otherwise, Coke, says, it seems likely that Wal-Mart will simply create a private label version that will hurt all branded sports drinks.

The suit was filed by bottlers who objected to being bypassed in the new system.

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