In a court filing related to the lawsuit challenging its decision to deliver Powerade to Wal-Mart’s warehouse instead of directly to stores, Coca-Cola has testified that the retailer plans to double its purchases of Powerade based on the new distribution model. Otherwise, Coke, says, it seems likely that Wal-Mart will simply create a private label version that will hurt all branded sports drinks.
The suit was filed by bottlers who objected to being bypassed in the new system.
The suit was filed by bottlers who objected to being bypassed in the new system.
- KC's View:
