business news in context, analysis with attitude

It isn’t just energy drinks that are hot these days. It also is energy candy.

Crain’s Chicago Business reports that at this year’s All Candy Expo, , candy, gum and even breath strips are being designed so that they can now deliver the same pick-me-up as Red Bull or an extra large coffee.

At the same time, according to the Chicago Sun Times, there is much activity at the other end of the spectrum. “So-called functional sweets were among the hundreds of new products on display that experts say reflect consumers' growing desire to indulge but somehow still do their body good.” And, the paper wrote, “From Vitamin C chewing gum to chocolate bars with calcium and omega-3 fatty acids, candymakers are pumping nutrients into sweets to show consumers that they can have their candy and be healthy, too.”
KC's View: