The Los Angeles Times reports that Walt Disney Co., which has had a promotional relationship with McDonald's for a decade, is ending the deal because of obesity concerns.
Over the past 10 years, McDonald's has included Disney-themed toys in Happy Meals to help hype Disney movies. But now, the Times writes, Disney "wants to distance itself from fast food and its links to childhood obesity."
Over the past 10 years, McDonald's has included Disney-themed toys in Happy Meals to help hype Disney movies. But now, the Times writes, Disney "wants to distance itself from fast food and its links to childhood obesity."
- KC's View:
- Just more evidence that the anti-obesity argument is seeping into the culture, influencing decision making in ways many of us might not have expected. By itself, this isn’t any sort of momentous decision. But considered in context, it is a harbinger of things to come, we suspect.
