Published reports say that Marks & Spencer is considering changing its name.
The company is testing the use of the name "Your M&S" on one store, looking to see how consumers react. If the public responds positively, the company may consider changing its name on every one of its 440 stores in the UK.
The company is testing the use of the name "Your M&S" on one store, looking to see how consumers react. If the public responds positively, the company may consider changing its name on every one of its 440 stores in the UK.
- KC's View:
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If Marks & Spencer really wants to attract more people into its stores, we have a suggestion for a name that it could use that would prove its consumer relevance and get people flocking through the front door.
Tesco.
