Advertising Age reports on how fast food companies such as McDonald's, Wendy's, and Burger King are working the late night hours for higher sales, with the time between dinner and breakfast accounting for almost eight percent of total fast food sales.
This day-part has become a major battleground for these companies, with double-digit sales increases being seen in some cases.
This day-part has become a major battleground for these companies, with double-digit sales increases being seen in some cases.
- KC's View:
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Great insight, and one to which supermarkets ought to pay attention.
Store are open late, but most of them are shutting down their foodservice operations at the usual time. Wonder if there is something to be said for an unconventional approach to fresh food sales in supermarkets, creating a late night menu that would attract a new set of customers looking for something to eat but also wanting something beyond the fast food experience?
