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The Pueblo Chieftain reports that Kroger plans to rebrand all of the 800 convenience stores that it operates in 16 states under five different brand names.

These chains include Loaf 'N Jug stores in Colorado, Montana, North Dakota, South Dakota, Nebraska and Wyoming; TurkeyHill in Pennsylvania; TomThumbs in Florida; KwikShop in Kansas and the Midwest; and QuikStop in California.

The goal is to create a common marketing theme – “Quality Across America” – that will be used in each of these chains’ logos, developing a common identity to go along with improved and enlarged stores.

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