The Daily Telegraph in the UK reports that Tesco has a new personal trainer service – rotating personal trainers and physical fitness experts through its stores as a way of providing consumers with health and lifestyle tips.
- KC's View:
Smart idea…it sort of reminds us of what Ukrops did by getting a local gym to build a facility on a mezzanine overlooking one of its newest stores. It is a great way of integrating healthy eating with exercise…
US retailers, take note. Because this is the kind of innovative thinking you’re going to have to compete with once Tesco comes to US shores next year.