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In this week’s Consumer Pulse, the Hartman Group offers the five dimensions of a compelling shopping experience.

One of them:

Relevance: Retailers should always remember to ask themselves the important question: Is this action, experience or promotion going to provide something of meaning and/or value for my customer? That which can be construed as entertaining is not necessarily relevant. Entertainment should enhance, complement or support the shopping experience.

To read the other four, and much more, click on the “Consumer Pulse” tile ad on the right hand side of the page, or go to:

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