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The Chicago Sun-Times reports on the efforts by cereal makers to improve the nutritional quality of their products:

“In fall 2004, General Mills, the nation's No. 2 cereal maker, announced that all of its cereals would be made from whole-grain flour, which is healthier than the wheat flour or refined corn meal used in most cereals,” the Sun-Times writes.

“Earlier that year, General Mills and Kellogg started using less sugar in some of their children's cereals.

“Last December, Kellogg announced that in 2006, it will use oil made from genetically modified soybeans in place of the partially hydrogenated oil and saturated fats found in some of its crackers and snacks. The soybean oil may also be used in some frozen foods.”

In addition, “With the first baby boomers turning 60 this year, Kellogg is developing products for older, health-conscious consumers aimed at strengthening bones and even improving memory.”
KC's View:
We have to think that the cereal manufacturers will have better luck when these marketing efforts are aimed at adults and not kids.

The other day, Mrs. Content Guy accidentally brought home Cinnamon Toast Crunch cereal with 75 percent less sugar…and all the kids have done is complain that it doesn’t taste the same. We probably could have gotten it by them if the “75 percent less sugar” wasn't plastered all over the front of the box – it was like a red flag for the kids, announcing that somehow this might be better for them than what they usually eat.

We believe in truth in advertising and labeling, but there ought to be a way to hide it from the kids.