The Chicago Sun-Times reports that Starbucks is teaming with Yahoo! for an online “Espresso Dating Guide” that offers dating advice and matchmaking services – as well as information about Starbucks locations and a $10 Starbucks gift card to anyone who subscribes to the Yahoo! Personals service.
Meanwhile, the company has found that its Chantico chocolate drink – described as “a drinkable dessert” – is less than a match made in heaven. It has pulled Chantico off the market, saying that its relative inflexibility – it was available in just one size and one variation – made it unattractive to a customer base that loves to customize its coffee drinks.
Meanwhile, the company has found that its Chantico chocolate drink – described as “a drinkable dessert” – is less than a match made in heaven. It has pulled Chantico off the market, saying that its relative inflexibility – it was available in just one size and one variation – made it unattractive to a customer base that loves to customize its coffee drinks.
- KC's View:
- Lesson learned. Customers like to be in control…and that’s actually a pretty good lesson to which all retailers should pay attention.
