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Fast feeder Wendy’s International has announced that it wants to attract more younger consumers between the ages of 16 and 28, and will do so by introducing a new breakfast menu next year, as well as offering a number of new salads and sandwiches and a new frosty milkshake/dessert flavor (vanilla).

These changes will be keyed to an efficiency program designed to cut up to $60 million from the company’s annual costs.

The company is working to recover from a fiscal year in which same-store sales were off by almost four percent, the first time it has seen such a decline in 18 years.
KC's View:
Call us crazy, but we worry about any company that is even slightly pinning its hopes on anything vanilla.