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For the first time, Krispy Kreme will use television and radio commercials – with the tag line “Share the Love” – to sell doughnuts in selected markets.

The move comes after several years of reversals for Krispy Kreme, as it went from being a niche brand with limited distribution to being found almost everywhere – which, unfortunately for the company, happened at about the same time as the low-carb craze hit. The company also has had financial problems, and is being investigated by the federal government for cooking the books as well the doughnuts.
KC's View:
Well, we guess that “share the love” is marginally better than “share the carbs.”

All we know is that we’ve pretty much stopped eating doughnuts – any doughnuts. We’re not alone…and it won’t really matter how good the commercials are.