For the first time, Krispy Kreme will use television and radio commercials – with the tag line “Share the Love” – to sell doughnuts in selected markets.
The move comes after several years of reversals for Krispy Kreme, as it went from being a niche brand with limited distribution to being found almost everywhere – which, unfortunately for the company, happened at about the same time as the low-carb craze hit. The company also has had financial problems, and is being investigated by the federal government for cooking the books as well the doughnuts.
The move comes after several years of reversals for Krispy Kreme, as it went from being a niche brand with limited distribution to being found almost everywhere – which, unfortunately for the company, happened at about the same time as the low-carb craze hit. The company also has had financial problems, and is being investigated by the federal government for cooking the books as well the doughnuts.
- KC's View:
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Well, we guess that “share the love” is marginally better than “share the carbs.”
All we know is that we’ve pretty much stopped eating doughnuts – any doughnuts. We’re not alone…and it won’t really matter how good the commercials are.
