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The New York Times reports on a new study, conducted in Denmark, suggesting that wine drinkers are healthier than beer drinkers – not so much because of their choice of libation, but because of what they eat while drinking.

The study “found that shoppers who bought wine in supermarkets were much more likely to buy healthy foods like olives and low-fat cheese than were beer buyers, who were more partial to things like chips,” the Times reports, noting that various studies “have linked a moderate amount of alcohol use with better health, and this is especially true when it comes to wine, which has components that may help prevent cancer and cardiovascular disease.

“Still, it is possible that whatever health benefits wine drinkers enjoy actually result from overall better diets, some studies have suggested.”

The Times also writes that that there are other reasons wine drinkers may be healthier than beer drinkers: “Wine tends to be drunk with food, and in smaller amounts…possibly affecting how the body metabolizes it. And wine drinkers tend to be better educated and better off financially than beer drinkers, factors that would also help account for their better health.”
KC's View:
So this means that if the beer companies can only get people to buy olives and low-fat cheese with their beers, instead of chips, then their sales problems may be reversed.

Good luck.