business news in context, analysis with attitude

It apparently isn’t enough for Apple Computer that its iPod technology dominates the segment, offering the ability to download music, videos and podcasts from the Internet and pay them through an elegant little machine.

Now, Apple is working with six universities to offer free course lectures and other educational materials via the iPod and its iTunes Music Store.

Calling the program “iTunes U,” Apple believes that there are great synergies here – many if not most of university students are iPod users, and iPod users are thought to be willing to adopt the technology for uses other than music and video.

Among the schools working with Apple are Stanford University and the University of Missouri.
KC's View:
This is an important object lesson. Apple understands that it has to maintain momentum, not just always improving the hardware, but continually upgrading the content it delivers as well.

It is what allows Apple to continue extending its own temporary monopoly.