USA Today reports that most people who watch the Super Bowl next Sunday will consumer more than 3,000 calories while watching the game, and will tend to indulge in unhealthy products rather than more nutritious foods. Oddly, according to one dietitian, people watching the Super Bowl from the safety of their chairs and couches feel empowered to eat as if they were actually playing the game.
But in an interesting turn of events, some healthy food purveyors – ranging from Newman’s Own to Whole Foods to Stonyfield Farms – are aggressively marketing their wares tied to Super Bowl Sunday, an approach that would seem to be a good model for food companies looking to help their customers avoid being shaped like footballs on the day after the big game.
But in an interesting turn of events, some healthy food purveyors – ranging from Newman’s Own to Whole Foods to Stonyfield Farms – are aggressively marketing their wares tied to Super Bowl Sunday, an approach that would seem to be a good model for food companies looking to help their customers avoid being shaped like footballs on the day after the big game.
- KC's View:
- We’re sort of big on red beans and rice on Super Bowl Sunday. That’s healthy, isn’t it?
