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In California, the Press Democrat reports that the US wine market is expected to “surpass France as the largest wine market in the world by the end of the decade.” A study done by analyst Jon Fredrikson says that “2005 was a stellar year for U.S. wine market, reaching record volumes and sales as Baby Boomers and 20 somethings bought more - and more expensive – wine” and that “if Americans continue their love affair with US and imported wines, the United States soon could surpass France and Italy as the world's largest wine market.”

While wine consumption per capita is greater in France and Italy, it is on the decline – while wine consumption is growing in the US. It wlll, however, likely take until the end of the decade for the US to grab the wine-drinking crown.

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