Published reports say that Tesco has created an Apple zone in one of its superstores, selling a selection of Apple Macintosh computers, iPods and accessories. It is said to be the first time that Tesco has created a boutique for a single nonfood brand.
If the test works, Tesco’s goal will be to roll out the concept throughout the chain.
If the test works, Tesco’s goal will be to roll out the concept throughout the chain.
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Not only is this a savvy move for Tesco as it takes advantage of Apple’s brand cachet, but it also has the potential of driving a lot of sales to Apple since Tesco generates more than ten percent of all the UK’s total retail sales.
For both companies, a mouthful.
