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This month’s edition of Facts, Figures & The Future looks at September 25, 2006, which will launch a new holiday “that just might become the most interesting of the year for the food industry.” From this year on, February 25 is “Family Day – a day to eat dinner with your children.”

FMI’s Michael Sansolo writes: “For many of us, that might seem like a non-event, but for a growing portion of American families it is anything but. The time pressures of modern living have taken a massive toll on America's eating habits over the past few decades. The supermarket industry knows all too well how this has played out as we've seen an increasing share of meals and food spending move annually to fast food, quick serve and other restaurants.

“And increasingly, that move is being questioned. While this could mean an enormous marketing opportunity for the industry, it also presents the possibility of partnering with and helping shoppers on some of their most important family issues.”

Family Day is the creation of the National Center on Addiction and Substance Abuse at Columbia University, which has found that kids to eat dinner with their families “have lower incidence of smoking, drinking and drug abuse. Other studies find that family meal time can be a direct link to better performance in school, better manners and better eating habits.”

Other F3 stories this month look at:

• The current state of consumer-centric marketing and where it goes from here.

• How Super Bowl beer sales also can drive sales in other, related categories.

• The power of antioxidants in driving sales.

• An update on the growth of the Hispanic marketplace in the US.

• The rapidly expanding baby nutrition category, which is growing despite a slowing birth rate in the US.

To get your copy, go to:

F3 is a joint production of the Food Marketing Institute (FMI), ACNielsen, and Phil Lempert.

(Full disclosure: MNB Content Guy Kevin Coupe is a contributor to F3.)
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