business news in context, analysis with attitude

BrandWeek reports that McDonald’s is working to modernize its store designs, changing uniforms and improving menu boards as well as adding “comfortable seating fabrics, zoned Wi-Fi areas and dimmer lighting” in an effort to be more like hipper competitors like Starbucks and the Panera Bread Company.

McDonald’s reportedly wants to make the stores more appealing to adults as well as kids. It will create zones in its units that will make some sections more attractive to people in a hurry, and some more appropriate to people looking to linger.
KC's View:
They’d have to dim the lights real, real low if they want to get us to linger.

We find it difficult to believe that there is anything cultural going on here. It is just an effort to put on a new face.

Design without a soul is just decoration.