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In this week’s Consumer Pulse, the Hartman Group offers seven essential trend insights for the coming year…insights that are critical to understand consumers and the selling environment within which retailers and manufacturers must operate.

One sample:

You will not own or control your brand's message, your consumer will. Because your consumer will be constantly altering and remixing your message, and in many cases your product, you will need to learn innovative ways of working with your consumer.

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