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This morning on NBC’s “Today Show,” Phil Lempert will be in Minnesota to visit Byerly’s and look at how the company is not just selling at-home DNA testing kits, but helping consumers interpret an use the results to adjust their diets.

If you miss the program when it is aired live, the segment should be available for viewing online this afternoon at:

http://www. /
KC's View:
The emergence of at-home genetic testing is something that we’ve written about here on MNB, as well as in our Chain Store Age column. It is a significant indicator of where the world is going, and a wonderful opportunity for retailers to close the circle between the products sold in the pharmacy and elsewhere in the store.

(Full disclosure: MNB Content Guy Kevin Coupe is a regular contributor to Lempert’s