Advertising Age reports that Procter & Gamble is now offering consumers the ability to download music at the rate of five-songs-for-ninety nine cents at its Home Made simple website. “The idea,” Ad Age writes, “isn’t to make money, but to add a new dimension to what was primarily an e-mail newsletter program heavy on promotional offers primarily for the home-care brands it supports.”
Maurice Coffey, who runs the program for P&G, says that he “sees music downloading as a start toward understanding how digital media can work for the program and as a form of product integration with entertainment content.”
Essentially, if he can offer editorial content and music downloads that are consistent with the promotions being offered and appropriate for his target audience, Coffey hopes that he can build site traffic and, in the long run, sales.
Maurice Coffey, who runs the program for P&G, says that he “sees music downloading as a start toward understanding how digital media can work for the program and as a form of product integration with entertainment content.”
Essentially, if he can offer editorial content and music downloads that are consistent with the promotions being offered and appropriate for his target audience, Coffey hopes that he can build site traffic and, in the long run, sales.
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