business news in context, analysis with attitude

The Boston Herald reports that a New England company that owns seven Krispy Kreme franchises is closing two of them and selling another four, convinced that the cost of operating the stores was too high to make any money.

The only one it is keeping open is one in the Mohegan Sun Casino in Connecticut.
KC's View:
How fast and far the might have fallen.

We trace the company’s problems to our decision to stop eating doughnuts. We’ve fallen off the wagon occasionally (like with a Hot Pot glazed applesauce doughnut in Seattle yesterday morning), but have cut way, way back on our doughnut consumption.