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Advertising Age reports this morning that Tyson Foods has begun posting free downloadable prayer booklets on its website that include mealtime words of thanks appropriate to a number of faiths.

According to Ad Age, the move is keyed to the company’s desire to create a connection with the 95 percent of Americans who either believe in some sort of deity or have some sort of relationship with an organized religion; unlike years past, when such a move would have been considered inappropriate, polls now show that Americans accept or even embrace such initiatives.

“People are not just buying our products, they’re buying us and they’re spending more and more time looking on the Internet and elsewhere to find out, ‘what does this company stand for,’” Bob Corscadden, Tyson’s chief marketing officer, tells Ad Age.
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