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MSNBC reports that single-serve plastic wine bottles are “starting to show up on supermarket shelves in a bid to win over new customers by moving wine beyond posh white-tablecloth dinners to the informal ease of a picnic.”
The goal of the packaging is to not just make the bottles more convenient and shatter-proof, but also to cater to transient, time-constrained consumer lifestyles. The general feeling seems to be not that traditional packaging needs to be replaced, but rather supplemented with new, smaller bottles that can expand the category.
KC's View:
We give up. First there was boxed wine, then screw tops. Now plastic bottles with screw tops.

It took a while, but they’ve managed to wear us down.

But we’re still going to keep buying our wine in full-sized, lovely shaped glass bottles that have corks.