• The New York Times reports this morning that the beginning of the holiday season marks for Wal-Mart the end of being kind and gentle and the adoption of a cutthroat approach to marketing and promotions – matching competitors’ discounts for the day after Thanksgiving (commonly known as “Black Friday”) and offering so-called “doorbuster deals” to get people into the stores on Friday morning as early as 6 am.
Wal-Mart’s goal, the NYT writes, is to not repeat last year’s mistakes, when it was too lackadaisical in its pre-holiday approach – and eventually had to engage in a series of defensive discounts as the season wore on.
Wal-Mart’s goal, the NYT writes, is to not repeat last year’s mistakes, when it was too lackadaisical in its pre-holiday approach – and eventually had to engage in a series of defensive discounts as the season wore on.
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