• Wal-Mart announced yesterday that as part of its “Black Friday” promotions the day after Thanksgiving, it will match all competitors’ prices on advertised products that it has in stock. "It's all part of our strategy of ... taking a much more aggressive approach to the holidays on all levels," said Wal-Mart spokeswoman Gail Lavielle.
• The Los Angeles Times reports this morning that Wal-Mart has provided its store managers with a two-page “script” that they can read to employees in response to the release of the anti-Wal-Mart documentary, “Wal-Mart: The High Cost Of Low Price.”
The script has managers telling employees that the movie presents an “inaccurate view of the company.” And, it says, “We believe they want to hurt out company's growth, sales momentum for the fourth quarter holiday season and, ultimately, each and every associate. Our critics will take everything they can and use it against us.”
Wal-Mart also has developed a 10-page press kit attacking the film’s motivations and “facts.”
• The Los Angeles Times reports this morning that Wal-Mart has provided its store managers with a two-page “script” that they can read to employees in response to the release of the anti-Wal-Mart documentary, “Wal-Mart: The High Cost Of Low Price.”
The script has managers telling employees that the movie presents an “inaccurate view of the company.” And, it says, “We believe they want to hurt out company's growth, sales momentum for the fourth quarter holiday season and, ultimately, each and every associate. Our critics will take everything they can and use it against us.”
Wal-Mart also has developed a 10-page press kit attacking the film’s motivations and “facts.”
- KC's View:
