business news in context, analysis with attitude

The Wall Street Journal reports that a new study by the Cardiovascular Research and Education Foundation suggests that “school-age children who ate out four or more times a week showed increases in blood pressure, declines in ‘good’ cholesterol and changes in other markers that put them at risk for developing heart disease and diabetes.”

The study was presented yesterday at the American Heart Association's annual meeting in Dallas.

Researchers said that the problem seems to get worse as kids get older, and that the data did not include take-out food ordered from fast food restaurants – so the problem may actually be worse than expected.
KC's View:
Here’s an ad slogan for the supermarket industry:

Be healthier. Eat at home. Eat with your family.

We’ve said it before and we’ll say it again. If the supermarket industry really wants to compete against all the other places that sell food, then it needs to create a “got milk?” style campaign that speaks to the importance of eating at home.