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The Australian government has launched a contest to find a new word to describe kangaroo meat – believing that the word “kangaroo” conjures up the image of cute little animals that should be petted, not eaten.

The government seems to feel that even though sales of kangaroo meat are up significantly over the past decade, much of that growth is in other countries, and Australians still are reluctant to eat them.
KC's View:
Australians not being stupid, we cannot imagine that a new name will eliminate whatever queasiness they may be feeling.