- On December 3, the Produce for Better Health Foundation (PBH) is teaming with Wal-Mart to host a one-day “retailtainment” event featuring characters from DreamWorks Animations SKG™ Home Entertainment’s “Madagascar,” being released on home video.
The promotion is the fourth in the 2005 series of quarterly Wal-Mart “retailtainment” events, and will include point-of-sale materials, a children’s activity book and samplings of products from supporting suppliers – all aimed at getting kids to eat more fruits and vegetables.
