The Organic Consumers Association (OCA) has asked California Attorney General Bill Lockyer to probe what it called “misleading advertising practices by Johnson & Johnson for its artificial sweetener Splenda.”
OCA said that J&J's marketing campaign, which repeatedly uses the word "sugar" and the phrase "made from sugar," aims to confuse consumers into believing that this artificial substance is natural or contains sugar.
OCA said that J&J's marketing campaign, which repeatedly uses the word "sugar" and the phrase "made from sugar," aims to confuse consumers into believing that this artificial substance is natural or contains sugar.
- KC's View:
