business news in context, analysis with attitude

  • Published reports say that bankrupt Winn-Dixie has named its senior director of training and development, Scott Moore, to a new position with the company – vice president of store training and front end service. The goal is to improve the chain’s customer service levels and make front ends more “inviting, bright, and staffed with friendly and knowledgeable associates who let customers know Winn-Dixie truly appreciates their business."

KC's View:
Which is sort of like the Titanic hiring a new concierge to handle customer needs…when what it really needed was a swimming instructor. Or a lifeboat builder.