FreshPlaza.com reports that “Ahold is back in the black after cutting costs and reorganizing,” and CEO Anders Moberg is implementing new strategies that it hopes will help it compete more effectively in the markets it serves.
“Worldwide, the company is investing $2 billion this year to remodel or replace older stores,” FreshMarket reports. “In the U.S. Moberg plans to reposition Ahold toward the upper end of the market. A new Giant supermarket in Camp Hill, Pa., features an in-store cooking school, and a child-care center. In Europe, Ahold is cutting prices to fend off the discounters. Its Dutch flagship, Albert Heijn, has regained market share by slashing prices on more than 7,500 items.”
The story also notes that Moberg is tightening the reins, especially in the US, centralizing control over marketing and merchandising and taking advantage of efficiencies wherever possible.
“Worldwide, the company is investing $2 billion this year to remodel or replace older stores,” FreshMarket reports. “In the U.S. Moberg plans to reposition Ahold toward the upper end of the market. A new Giant supermarket in Camp Hill, Pa., features an in-store cooking school, and a child-care center. In Europe, Ahold is cutting prices to fend off the discounters. Its Dutch flagship, Albert Heijn, has regained market share by slashing prices on more than 7,500 items.”
The story also notes that Moberg is tightening the reins, especially in the US, centralizing control over marketing and merchandising and taking advantage of efficiencies wherever possible.
- KC's View:
- We just hope that Ahold isn’t emphasizing efficiencies over effectiveness.
