CNN reports that when Wal-Mart launches an aggressive marketing/advertising campaign the day after Thanksgiving – typically known as Black Friday – it will include a Hewlett-Packard Pavilion ze2308wm notebook computer for $398; an HP Photosmart E317 digital camera for $98.88; a Lexmark all-in-one printer, scanner and copier for $39.88; and a 12-cup coffeemaker, food chopper or 2 qt. slow cooker for just $4.24.
The goal of the promotion is to go as low as possible so as to avoid last year’s relatively slow holiday season sales.
The goal of the promotion is to go as low as possible so as to avoid last year’s relatively slow holiday season sales.
- KC's View:
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We can remember someone from Wal-Mart telling us years ago that Black Friday was the company’s least favorite day of the year – because it was the one day that it deviated from its “always low prices” message to admit that some days, prices could go even lower.
We believed that executive, and think that in some ways, Wal-Mart must go into Black Friday with a little bit of a heavy heart – knowing that it is something that has to be done because of intense competition, but wishing it could be avoided.
