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Tonight’s episode of The Apprentice: Martha Stewart will feature each of the show’s executive candidates selling a new food product developed for Wish-Bone inside two Stew Leonard’s stores in Norwalk, CT, and Yonkers, NY.

According to the retailer, the teams were responsible for the products from product formulation, to packaging, to marketing and merchandising – and the team that sells the most of the product wins. The teams could select any location in the store for maximum customer traffic to build their product display and demo the product. The winning product will be available for purchase at Stew Leonard’s beginning on Thursday, October 20 while supplies last.

“We are thrilled to be part of this show, and Stew Leonard’s was a perfect location for this task, because of our unique retailing concept – offering farm fresh foods in a fun atmosphere combined with outstanding customer service that attracts more than 100,000 customers a week to each store,” said Stew Leonard, Jr., president/CEO, in a prepared statement. “In fact, Martha was a frequent customer at our Norwalk store when she had her catering business, and still shops in our stores today, so she can personally attest to the quality of our foods and friendliness of our team members.”

The show will run on NBC at 9:00 pm tonight.
KC's View:
We can attest that this isn’t just hype. We’ve actually seen Martha wandering the aisles of Stew Leonard’s. (Though not since her unfortunate incarceration…)

This is very smart marketing. (Though it’d be smarter marketing if Stew’s could have gotten on the Donald Trump version of the Apprentice, which gets much better ratings.)

We just set the Ti-Vo.