The Los Angeles Daily News draws attention to what it describes as 7-Eleven’s new interest in the health food business, selling “healthier fare” that includes fresh fruit and sushi as well as its Formula 7 brand of fitness and nutrition products.
"We still have doughnuts and Slim Jims, but today’s consumer wants a broader variety," Kevin Gardner, 7-Eleven’s director of marketing and communications, tells the paper. "We see this as a platform across the store. We think there’s potential for this brand as we move to the next trend in diets."
"We still have doughnuts and Slim Jims, but today’s consumer wants a broader variety," Kevin Gardner, 7-Eleven’s director of marketing and communications, tells the paper. "We see this as a platform across the store. We think there’s potential for this brand as we move to the next trend in diets."
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