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The Los Angeles Daily News draws attention to what it describes as 7-Eleven’s new interest in the health food business, selling “healthier fare” that includes fresh fruit and sushi as well as its Formula 7 brand of fitness and nutrition products.

"We still have doughnuts and Slim Jims, but today’s consumer wants a broader variety," Kevin Gardner, 7-Eleven’s director of marketing and communications, tells the paper. "We see this as a platform across the store. We think there’s potential for this brand as we move to the next trend in diets."
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