business news in context, analysis with attitude

The Wall Street Journal reports that “in a move that signals the increasing importance of animal-welfare issues to the food industry, Bon Appétit Management Co., which operates 200 cafeterias in colleges and corporate campuses, plans to buy eggs only from hens that have not been confined in cages.

In an increasing number of cases, it is no longer good enough for food products to be better tasting, or cheaper, or more wholesome than their competition. They also have to be ethically superior. The policies promoting cage-free eggs are the latest examples of how animal-welfare issues have moved into the mainstream,” the WSJ writes. “Last year, California passed a law banning the force-feeding of birds to create foie gras; a number of states have similar bills on the table. And several restaurants around the country only serve veal from calves raised in a less-confined environment.”
KC's View:
It may be that in an ethically challenged world, customers may be getting to the point where they will vote with their wallets in favor of ethical responsibility.

There are probably limits to how far they will go, and how much more they will spend to feel better about themselves and their choices. But the trend is there, and worth paying attention to.

We’ll subscribe to what Abraham Lincoln once said: “When I do good, I feel good; when I do bad, I feel bad. That's my religion.”