Published reports say that McDonald’s stores in Japan plan to start selling shrimp burgers as a way of building sales in the face of increased competition.
The company is still dealing with the impact of the mad cow scare of three years ago, which slowed its sales even though it uses unaffected Australian beef. In addition, the Japanese population is becoming increasingly health conscious, which doesn’t work well for the chain’s traditional fare.
The company is still dealing with the impact of the mad cow scare of three years ago, which slowed its sales even though it uses unaffected Australian beef. In addition, the Japanese population is becoming increasingly health conscious, which doesn’t work well for the chain’s traditional fare.
- KC's View:
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Y’know what might be an interesting idea for Mickey D’s? It has outlets all over the world that sell different kinds of local specialties – wouldn’t it be interesting if it had a series of global promotions at its US stores during which it would sell items such as shrimp burgers. It might generate some new sales, and even maybe open its eyes to new menu items that could be successful in US units.
Just an idea.
