Published reports say that Family Dollar plans to make a significant investment in developing urban stores, an initiative that company CEO Jim Kelley said was “our greatest opportunity but it also has the greatest challenges.”
Kelley says that urban, inner city markets are not just underserved by dollar store chains, but also by traditional marketers. The retailer that's able to develop the processes needed to operate successfully in that environment will have a significant competitive advantage," he says.
Kelley says that urban, inner city markets are not just underserved by dollar store chains, but also by traditional marketers. The retailer that's able to develop the processes needed to operate successfully in that environment will have a significant competitive advantage," he says.
- KC's View:
- He’s absolutely right. As was pointed out in this space yesterday, “it’s expensive being poor,” and dollar stores ought to be precisely the right medicine.
