A study conducted by Sesame Workshop, the nonprofit organization that produces “Sesame Street,” and the Dr. Robert C. Atkins Foundation reveals that preschoolers are more likely to choose broccoli over chocolate if the broccoli had an Elmo sticker on it – Elmo being one of the most popular character on “Sesame Street” – and the chocolate had a sticker bearing the image of an unfamiliar character.
When the children were given a choice between chocolate and broccoli without any stickers affixed, only 22 percent chose broccoli.
The Atkins Foundation now has given Sesame Workshop $73,000 to expand on the study, in part to find out if product placement of healthy foods on the TV show can move the needle on children’s eating choices.
When the children were given a choice between chocolate and broccoli without any stickers affixed, only 22 percent chose broccoli.
The Atkins Foundation now has given Sesame Workshop $73,000 to expand on the study, in part to find out if product placement of healthy foods on the TV show can move the needle on children’s eating choices.
- KC's View:
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Elmo could sell freezers to Eskimos just by being cute.
That said, we think that using “Sesame Street” to help children know how to make healthy eating choices is a no-brainer.
