business news in context, analysis with attitude

The Natural Marketing Institute (NMI) has published a study revealing that:

  • Fifty percent of all consumers control their weight for appearance while 43% manage their weight for their health. In total, almost 60% of U.S. adults are managing their weight for either reason.

  • Thirty percent of US adults use weight loss weight products.

  • The credibility of weight loss products has declined from 76 percent in 2002 to 60 percent in 2004, possibly as a result of the ephedra ban and lack of product efficacy.

  • One in five consumers state that being up to 20 percent more than their ideal weight does not affect their overall health.

KC's View:
: Ironically, an obesity study released this week by Trust for America’s Health (TFAH) said that there is only one state in the US that has not seen an increase in obesity levels during the past year.


Y’know why?

It isn’t because of an enormous consumption of weight loss products, according to TFAH. It’s because people in Oregon embrace an exercise-driven lifestyle, doing things like riding bicycles to work instead of driving cars – roughly a tenth of the people who live in Portland, Oregon, reportedly ride their bikes to work.

Maybe we should move MNB’s World Headquarters there…?