- While Wal-Mart continues to grow its sales, reigning as the world’s largest company by revenues, there are suggestions that when Fortune publishes its annual list of top companies next year, it may fall to number two.
And it can blame gas prices.
Published reports note that because of high fuel costs, ExxonMobil has reported first half sales of $170 billion, $22 billion more than Wal-Mart reported for the first half of the year.
- While much of the discussion has been about Target becoming the sole advertiser in the current edition of The New Yorker, now comes word that Wal-Mart also plans to do something a little different in the advertising area.
Take out eight pages of ads in the September issue of Vogue.
“It's not an image makeover we're after," Julie Lyle, vice president for corporate marketing, advertising and administration, told the International Herald Tribune. "We're very confident that our customers understand that we own the price/value equation. Many times we have what these affluent customers are looking for, but they don't know it's there."
According to the paper, “the Vogue ads feature shoppers showing how they put together outfits at Wal-Mart. The women describe the items and give the location of the Wal-Mart store near where they live.”
