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Apparently, real beauty can be skin deep. And more and more, it can be bought over-the-counter.

The Boston Globe reports that “doctor-branded lines of ‘cosmeceuticals,’ as they have been come to be known in the industry, are rapidly moving from spas and physicians' offices into retail markets, and have become the fastest-growing segment of the $2.1 billion cosmetics market at prestige department stores, according to market research firm NPD Group. Now they are heading for even greater growth by infiltrating mid-level department stores and chain drugstores.”

However, the Globe also notes that this new category “is pushing the boundaries of medical ethics, according to some doctors and academics who worry about dermatologists using their prestige to profit by selling glorified makeup to a trusting audience” – especially because cosmetics are not subject to review by the US Food and Drug Administration, which doesn’t even recognize the term “cosmeceutical.”
KC's View:
Mark Twain, we think, once said that the natural result of great wealth is pride, vanity, arrogance and tyranny.

We would think that this whole area is pretty silly. On the other hand, if rich folks want to spend money on cosmeceuticals before they make the natural next move to Botox and plastic surgery, let ‘em.

They’d probably be better off washing with Dove and caring more about really important things.