ClickZ News reports that Kraft is going to start making more than 100 recipes available to be downloaded onto the iPod. The recipes will be created in a graphical format that will allow iPod users to scroll through them using the device’s “Notes” feature, which will take up less than a megabyte of space on the iPod.
If consumers use the iPod in the way that Kraft hopes, they will be able to scroll through recipe and menu ideas while strolling through the store, identify ingredients, and then buy them.
If consumers use the iPod in the way that Kraft hopes, they will be able to scroll through recipe and menu ideas while strolling through the store, identify ingredients, and then buy them.
- KC's View:
- To be honest, we’ve never used our iPod’s “Notes” feature…but now we’re intrigued. This is a great idea, and one that savvy retailers ought to adopt – using this burgeoning technology to develop new ways to communicate with their shoppers.
